Legal

Privacy Policy

Last updated May 07, 2026

This Privacy Notice for Life Insurance Made Simple ("we," "us," or "our") describes how and why we collect, store, use, and share your personal information when you use our services, including when you visit yourlifeinsurancemadesimple.com or contact us in any way.

Questions or concerns? If you have questions about this notice, contact us at [email protected].

Summary of Key Points

  • We collect only what you give us — name, phone, email, coverage preferences, and beneficiary information submitted through our contact form.
  • We use your information to respond to your quote request and communicate with you about coverage options.
  • We do not sell your personal information to third parties.
  • We do not share your SMS opt-in data with third parties for marketing purposes.
  • You can opt out of marketing communications at any time by replying STOP to any SMS or contacting us directly.

1. What Information Do We Collect?

Information You Provide to Us

We collect personal information that you voluntarily provide when you submit a quote request, contact us, or otherwise interact with our services. This may include:

  • Name
  • Phone number
  • Email address
  • State of residence
  • Coverage interest and age range
  • Beneficiary name
  • Preferred contact time
  • SMS communication consent

We do not collect sensitive personal information such as Social Security numbers, financial account details, or detailed health records through this website.

Information Collected Automatically

When you visit our site, we may automatically collect certain technical information such as your IP address, browser type, and pages visited. This is handled through Google Analytics. See Section 4 for details.

2. How Do We Process Your Information?

We process your information for the following purposes:

  • To respond to your quote request — Joe or Denise will use your contact information to follow up with you about coverage options.
  • To communicate with you — including by phone, email, or SMS if you have opted in.
  • To improve our services — we use analytics data to understand how visitors use our site.
  • To comply with legal obligations — as a licensed insurance agency operating in NC, SC, VA, NJ, and PA, we may be required to retain certain records.

3. When and With Whom Do We Share Your Information?

We may share your information in the following limited circumstances:

  • Insurance carriers — when you proceed with a policy application, your information is shared with the relevant licensed carrier.
  • Service providers — we use third-party tools including Google Analytics and Fluent Forms. These providers process data on our behalf under their own privacy policies.
  • Business transfers — if our agency is sold or merged, your information may be transferred as part of that transaction.

We have not sold or shared personal information to third parties for marketing or commercial purposes in the past 12 months, and we will not do so in the future.

No mobile opt-in data or SMS consent information is shared with third parties or affiliates for marketing or promotional purposes.

4. Do We Use Cookies and Other Tracking Technologies?

We use Google Analytics to understand how visitors interact with our site. Google Analytics may use cookies and similar technologies to collect data such as pages visited, time on site, and general location.

To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout. For more information on Google's privacy practices, visit the Google Privacy & Terms page.

5. SMS Communications and Mobile Messaging

When you opt in to SMS communications through our contact form, you agree to receive text messages from Life Insurance Made Simple related to your insurance quote request and any follow-up communications.

  • Message frequency varies based on your quote request and any follow-up needed.
  • Message and data rates may apply. Check with your mobile carrier if you are unsure about your plan.
  • Your mobile number will never be sold or shared with third parties for marketing or promotional purposes. Information sharing with subcontractors in support of service delivery is permitted, but SMS opt-in data and consent will never be shared with third parties.
  • Reply STOP at any time to opt out. You will receive one confirmation message and no further SMS messages.
  • Reply HELP for assistance or contact us at [email protected].
  • Consent to receive SMS messages is not a condition of purchasing any product or service.

6. How Long Do We Keep Your Information?

We retain your personal information for as long as necessary to fulfill the purposes described in this notice, or as required by law (such as insurance licensing and record-keeping obligations). When information is no longer needed, we delete or anonymize it.

7. How Do We Keep Your Information Safe?

We use reasonable technical and organizational measures to protect your information. However, no system is 100% secure. Transmission of personal information to and from our site, or any site on the internet, is at your own risk, and we encourage you to access our services only in a secure environment.

8. Do We Collect Information from Minors?

Our services are intended for adults 18 and older. We do not knowingly collect information from anyone under 18.

9. What Are Your Privacy Rights?

Depending on your state of residence, you may have certain rights regarding your personal information, including the right to access, correct, or delete it.

Withdrawing Consent

You may withdraw your consent to our processing of your information at any time by contacting us using the details in Section 11.

Opting Out of Marketing

You can unsubscribe from SMS messages at any time by replying STOP. You may also contact us directly to be removed from any marketing communications. Note that we may still send service-related messages necessary to fulfill a request.

New Jersey and Virginia Residents

If you are a resident of New Jersey or Virginia, you have additional rights under your state's data protection laws, including the right to know what personal data we hold, the right to correct inaccuracies, the right to request deletion, and the right to opt out of targeted advertising or data sales. To exercise these rights, submit a data subject access request or email us at [email protected].

10. Do-Not-Track Features

Most web browsers include a Do-Not-Track (DNT) setting. Because there is no uniform industry standard for recognizing DNT signals, we do not currently respond to them. If a standard is adopted in the future, we will update this notice accordingly.

11. Do We Make Updates to This Notice?

We may update this Privacy Notice from time to time. The updated version will be indicated by a revised date at the top. We encourage you to review this notice periodically.

12. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may reach us by email or mail:

Life Insurance Made Simple
[email protected]

United States

13. How Can You Review, Update, or Delete Your Data?

You have the right to request access to, correction of, or deletion of the personal information we hold about you. To submit a request, please fill out a data subject access request or email us at [email protected]
.